"I appreciate Evan Caulfield's honesty and solid business advice."
In 2005, Nguyen began looking for a web design company to build a more professional website for his business. "When I first talked to Evan Caulfield at Cybermed Marketing, I told him I wanted a website with all the bells and whistles -- flashy graphics, music, you name it," Nguyen said. "I was very impressed with the new website technology and was prepared to pay the price to have it all. I thought it would impress customers."
"You don't need your website to entertain people like a circus." Nguyen was shocked when Caulfield didn't agree with him. After all, those bells and whistles would have meant more money for Caulfield. The two men went round and round about it for a few weeks. Caulfield was consistent in his advice. "You don't need your website to entertain people like a circus. Your website needs to convey your professionalism and the fact that you do top-quality installations that your customers will love and tell their friends about."
Reluctantly Nguyen started looking at more websites with flashy features, and reality began to sink in. "Those websites were always too slow to download," Nguyen said, "and I was too impatient to wait. I realized I had to stop listening to myself--what I thought I needed--and start listening to Evan, because he knew what I needed better than I did."
Building Car Trendz' new website With Nguyen's go-ahead, Caulfield assembled his team to design, write content and market his new website. The marketing would focus on building website traffic with search engine optimization, proven on-site techniques that make it easy for search engines spiders to recognize and crawl websites. In time, cartrendz.com would begin appearing in the top listings of search results and generate more traffic.
Customers love the new website
Customer Testimonials Close the Sale "Evan recommended that I include customer testimonials on my site. I have many satisfied customers, many repeat customers, but nothing in writing," Nguyen said. "So Evan's writer interviewed several customers, and we put their testimonials on the site. My website and those testimonials do a great job of making the sale. When new customers walk in my shop, they tell me that my site is wonderful and that the customer testimonials convinced them to bring their cars to me."
Four Years Later… Much has changed for Nguyen and Car Trendz since his new website launched in 2005. Thanks to the SEO marketing that Caulfield does every month, Car Trendz' high search engine rankings generate constant traffic, and the website closes the sales.
"Before my new website, my customers came from the local neighborhood. Now I am amazed to see that some customers drive as much as two hours to bring their vehicles here," Nguyen said with a smile.
From time to time, Nguyen's vendors tell him that another one of his competitors has gone out of business, unable to survive the recession. "Even in this tough economy, Car Trendz continues to do well, thanks to my website and the great team of professionals at Cybermed Marketing. I can always count on Evan to be honest with me and give me advice that is best for my business." |
Car Trendz owner Tai Nguyen opened
his business in Alexandria, Virginia in 1987, offering state-of-the-art
equipment and custom design and installation services for sound,
multimedia, security and navigation systems for automobiles, trucks and
vans. He had an ambitious goal: to become the leading in-car
electronics retailer and installation expert in the Washington DC metro
area.