Search Engine Optimization - Process
Step 1: Keyword Selection
- Initially, the client suggests keywords believed to be relevant search terms for their prospective customers.
- Although important, this step in no way solely determines the success of the SEO project. It serves as an initial point of reference.
- With this foundation of the client’s suggested keywords, a more in-depth analysis can be performed.
Step 2: Keyword Analysis
- Analysis of those keywords to determine if they are actually used by client’s prospective customers in real searches
- Recommendation of the best keywords used by prospective customers in real searches
- Optimization of the home page
- Creation of Information Pages
- Monthly keyword reports
- Subscription to PPC search engines
- Links to and from other websites
Step 3: Recommendation of Keywords
- After going through hundreds of potential keywords from our research, we suggest a dozen or so “top performers” we believe will be the most beneficial to your business.
- With these targeted keywords, we can start to put our analysis to work on your website.
Step 4: On Page Optimization
- Modifying title and body content to incorporate the strongest keywords based on our research
- Altering the Meta tags. Meta Tags communicate with search engine crawlers and browser software and are not visible to site visitors. They contain information such as keywords and description tags.
Step 5: Creation of Information Pages
- We will create information pages (if necessary) for each keyword on your website.
- These keyword-based information pages will attract search engines while they also sell prospective customers on your services.
Step 6: Monthly Submission
- Each month we will submit your site to the major search engines, if necessary.
- This assures that your site will not get lost when search engines re-index. Re-indexing is periodically done by search engines to recognize the constant stream of new sites and changes in existing sites on the Internet. Re-indexing can affect your site’s ranking, positively or negatively.
Step 7: Pay Per Click (PPC) Campaign
- Pay Per Click ads are small ads that appear to the right of the search engine results. When a prospective customer clicks on your ad and goes to your web site, you pay for that “click-through.”
- A Pay Per Click (PPC) search engine, such as Google, allows websites to bid on keywords.
- The search engine then ranks these websites according to their bid amount.
- The more popular the keyword, the higher the bid amount needed to be ranked high.
- You only pay the bid amount when someone visits the site – money invested here will directly lead to more traffic.
- The most commonly used keywords for your type of business can sometimes result in high-priced bids. We will identify less expensive keywords that can help you build a special niche in your industry at a more cost-effective price.
- We will target the most effective keywords and bring traffic to your website at a lower price.
Step 8: Linking to and from other websites
Major search engines, such as Google, not only look at the content of your site, they look at your site’s relationship to other sites. For example:
- How many other sites have links to your site?
- How many links does your site have to other sites?
- This is called “link popularity.”
- Major search engines rely on link popularity to help determine where sites are ranked.
- We link your site to other non-competitive websites.
- Link popularity increases search engine rankings which, in turn, increases web traffic, which, ultimately, increases sales.
Benefits of SEO
- The most obvious benefit is increased web traffic.
- Increased web traffic means an increase in potential customers, which leads to an increase in sales.
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